We do not want a traditional magazine about architecture and art, we need to have "magazine on beautiful" to single out us in the markets, and to show our customers and partners what motion our company! That was the brief from the Neimar-V company, when they came to MaxNova Creative to talk about the concept design and publishing of the Arh Art magazine.
The magazine name and typographic solution for heading were already approved, and everything else was entrusted to the MaxNova Creative team. In order to achieve the desired results, we set up a creative concept involving modern typography and extensive use of color elements and photos.
After the adoption of the basic visual standards, together with the Arh Art editors, we decided that certain design elements should evolve from issue to issue. This was the way to achieve always fresh but recognizable design, which was important client requirement.
Together with the Editor-in-chief and other editorial staff, MaxNova designers took part in setting up textual and graphical contents that will achieve most impressive visual impact. Special attention was paid to the design of the covers and the creation of compelling visuals.
MaxNova Crative activities included defining the production specifications, as well as oversee and control process of all printing and finishing aspects of Arh Art magazine.