Foreign Languages Center Kontext contacted MaxNova Creative Agency aiming to put trough an unusual enrollment campaign for their courses.
Bearing in mind that our cooperation with the Kontext lasts from the first day, we were very familiar with the unique approach that is grown in this educational institution and their close, almost family-like atmosphere.
In collaboration with the client's creative team, which consisted of Ivan Pantelic and Aca Urosevic, we have introduced "Spikodin - a universal remedy for tongue-tied persons".
For the main visual we've used a standard cardboard package for pills, together with lozenges painted in the flags of the countries whose languages are taught in Kontext School.
Since the Kontext primary target group consists of young people, mainly college students, we were confident that the message will be understood in the right way and that our clients will stand out from its competitors and parallel enrolment campaigns.
In addition to the posters, as POS materials, we prepared actual medication boxes with Kontext flyers in the form of usual pharmaceutical declaration. Standard information about indications, precautions, and dosage preparations were replaced with information on the types of courses, levels, terms and methodology.
Spikodin innovative campaign proved to be a huge success, and total number of participants in Kontext that autumn was bigger than ever before.