Calendars are the perfect way of getting your brand or message in front of your customers, every day, all year round. But how to ensure that people will be willing to hang it on their wall? When you’ve got attractive photographies of popular baskeball players and powerfull design like BC Red Star Belgrade, it’s pretty much guaranteed!
Most popular basketball club in Serbia, Red Star Belgrade, asked MaxNova Creative to produce their calendar graphic design showing their team members in action photos taken durring the first half of the season 2012/2013. In coordination with Marketing and PR sector of BC Red Star, we designed the B2 sized wiro-bound wall calendar in such a way to maximise the passion for the game and fan commitment to the red-white colored club.
Within headline "This is us!" each player was given a keyword that describes his skills and attitude: persistence, hard work, strength, loyalty, quality, experience, energy, determination, knowledge, certainty, tenacity and future. Vivid calendar graphic design was completed with club branding, contact details and of course the days and dates.
Calendar was promoted at the New year's coctail party at the Holliday Inn hotel in Belgrade.